Cash Ur Drive Marketing IPO is a book-built issue of βΉ60.79 crores. The IPO comprises a fresh issue of 44.69 lakh shares worth βΉ58.10 crores and an offer for sale of 2.07 lakh shares aggregating to βΉ2.69 crores.
The IPO opened for subscription on July 31, 2025, and will close on August 4, 2025. The allotment is likely to be finalized on Tuesday, August 5, 2025, with shares expected to be listed on the NSE SME platform on Thursday, August 7, 2025.
The price band for the IPO is set between βΉ123 to βΉ130 per share. The lot size is 1,000 shares. A retail investor must apply for a minimum of 2 lots (2,000 shares), requiring an investment of βΉ2,46,000, while the minimum application for HNIs is 3 lots (3,000 shares), amounting to βΉ3,90,000.
Cash Ur Drive Marketing IPO Details
| General | Detail |
|---|---|
| IPO Date | July 31, 2025 to August 4, 2025 |
| Listing Date | [.] |
| Face Value | βΉ10 per share |
| Issue Price Band | βΉ123 to βΉ130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 46,76,000 shares (aggregating up to βΉ60.79 Cr) |
| Reserved for Market Maker | 2,59,000 shares (aggregating up to βΉ3.37 Cr)Prabhat Financial Services Ltd. |
| Fresh Issue (Ex Market Maker) | 42,10,000 shares (aggregating up to βΉ54.73 Cr) |
| Offer for Sale | 2,07,000 shares of βΉ10 (aggregating up to βΉ2.69 Cr) |
| Net Offered to Public | 44,17,000 shares (aggregating up to βΉ57.42 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 1,31,76,800 shares |
| Share Holding Post Issue | 1,76,45,800 shares |
Cash Ur Drive Marketing IPO Reservation
The Cash Ur Drive Marketing IPO comprises a total of 46,76,000 equity shares. The allocation is distributed across various investor categories as follows:
- Qualified Institutional Buyers (QIBs): 22,04,000 shares (47.13%)
- QIBs (Excluding Anchor Investors): 8,82,000 shares (18.86%)
- Non-Institutional Investors (NII): 6,63,000 shares (14.18%)
- Retail Individual Investors (RII): 15,50,000 shares (33.15%)
- Anchor Investors: 13,22,000 shares (28.27%)
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 2,59,000 (5.54%) |
| QIB Shares Offered | 22,04,000 (47.13%) |
| β Anchor Investor Shares Offered | 13,22,000 (28.27%) |
| β QIB (Ex. Anchor) Shares Offered | 8,82,000 (18.86%) |
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
| β bNII > βΉ10L | 7,03,000 (15.03%) |
| β sNII < βΉ10L | 2,19,000 (4.68%) |
| Retail Shares Offered | 15,50,000 (33.15%) |
| Total Shares Offered | 46,76,000 (100.00%) |
Cash Ur Drive Marketing IPO Lot Size
Investors can place bids for a minimum of 2,000 shares (i.e., 2 lots), and thereafter in multiples of 1,000 shares. The table below outlines the minimum and maximum investment limits for Retail Individual Investors and High Net-Worth Individuals (HNIs) in terms of lot size, number of shares, and investment amount based on the upper price band of βΉ130 per share:
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | βΉ2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | βΉ2,60,000 |
| S-HNI (Min) | 3 | 3,000 | βΉ3,90,000 |
| S-HNI (Max) | 7 | 7,000 | βΉ9,10,000 |
| B-HNI (Min) | 8 | 8,000 | βΉ10,40,000 |
Cash Ur Drive Marketing IPO Promoter Holding
The promoters of the company are Mr. Raghu Khanna, Ms. Parveen K Khanna and Mr. Bhupinder Kumar Khanna.
| Share Holding Pre Issue | 78.21% |
| Share Holding Post Issue | 57.23% |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue – Share Holding Post Issue
Cash Ur Drive Marketing IPO Timeline
| IPO Timeline | Date |
|---|---|
| IPO Open Date | Thu, Jul 31, 2025 |
| IPO Close Date | Mon, Aug 4, 2025 |
| Tentative Allotment | Tue, Aug 5, 2025 |
| Initiation of Refunds | Wed, Aug 6, 2025 |
| Credit of Shares to Demat | Wed, Aug 6, 2025 |
| Tentative Listing Date | Thu, Aug 7, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 4, 2025 |
Cash Ur Drive Marketing IPO Anchor Investors Details
Cash Ur Drive Marketing IPO raises βΉ17.19 crore from anchor investors. Cash Ur Drive Marketing IPO Anchor bid date is July 30, 2025.
| IPO Anchor Investors | Details |
|---|---|
| Bid Date | July 30, 2025 |
| Shares Offered | 13,22,000 |
| Anchor Portion Size (In Cr.) | 17.19 |
| Anchor lock-in period end date for 50% shares (30 Days) | September 4, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | November 3, 2025 |
About Cash Ur Drive Marketing Ltd.
Cash Ur Drive Marketing Ltd. was established in 2009 with a mission to redefine mobile van advertising and outdoor marketing solutions across India. The company quickly positioned itself as a pioneer in on-ground activation services. Its innovative approach helped bridge the gap between brands and their target audiences, especially in Tier II and Tier III cities where digital reach remains limited.
Over the years, Cash Ur Drive Marketing Ltd. expanded its services from mobile van campaigns to pan-India roadshows, exhibitions, sampling events, LED branding, and event management. It built a strong presence in sectors like FMCG, healthcare, telecom, and banking, offering tailored brand activation services. With over 1,500 campaigns executed, the company boasts extensive experience and operational infrastructure that supports large-scale event logistics and media execution.
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Cash Ur Drive Marketing Ltd. has earned the trust of major clients like Airtel, Dabur, Godrej, Idea, and ICICI Bank, strengthening its reputation in the BTL (Below The Line) marketing segment. The company follows a hybrid model combining technology, fleet deployment, and human resources to ensure campaign success. The upcoming Cash Ur Drive Marketing IPO reflects its intent to expand both operational scale and technological capabilities.
The Cash Ur Drive Marketing IPO is a major milestone in the companyβs growth journey, aiming to fund new assets, modernize its service offerings, and strengthen its working capital. With a decade-long presence in the marketing domain, the company is strategically positioned to capitalize on the demand for direct-to-consumer rural and urban advertising solutions. Its vision aligns with Indiaβs growing brand engagement economy.
Company Products & Services
- Mobile Van Advertising
- LED Display Vans
- Transit Media Campaigns
- Canter and Display Branding
- Road Shows & Rural Marketing
- Product Sampling & Consumer Activation
- Outdoor Events, Rallies & Exhibitions
- BTL Campaign Execution for Brands
Key Strengths of the Company
- Pan-India reach including rural and semi-urban coverage
- Strong clientele with leading national brands
- In-house fleet of mobile vans and display canters
- Over 1,500 successful campaigns executed
- High operational efficiency with trained on-ground teams
- Deep expertise in BTL marketing and direct engagement
- Scalable business model with a technology-first approach
- Asset-light and adaptable to diverse industry verticals
Company Financials
Cash Ur Drive Marketing Ltd. Financial Information
ChatGPT said:
Cash Ur Drive Marketing Ltd. reported a 45% rise in revenue and a 92% jump in PAT between FY 2024 and FY 2025, indicating strong growth ahead of the Cash Ur Drive Marketing IPO.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 94.39 | 93.36 | 76.33 |
| Total Income | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| EBITDA | 20.67 | 8.81 | 5.42 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserves and Surplus | 42.80 | 17.59 | 14.27 |
| Total Borrowing | 0.18 | 0.45 | 5.06 |
| Amount in βΉ Crore | |||
Key Performance Indicator (KPI)
The market capitalization of Cash Ur Drive Marketing IPO is βΉ229.40 Cr.
| KPI | Values |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 13.41 | 10.02 |
| P/E (x) | 9.69 | 12.98 |
- Note:
The Pre-IPO EPS is based on the pre-issue shareholding as per the RHP and the latest available earnings for the financial year ending March 31, 2025.
The Post-Issue EPS is calculated using post-issue shareholding and the annualized FY 2025 earnings disclosed in the RHP.
Objects of the Issue
| S.No. | Objects of the Issue | Expected Amount (βΉ in crores) |
|---|---|---|
| 1 | Investment in Technology | 5.31 |
| 2 | Capital expenditure | 5.97 |
| 3 | Funding the Working Capital requirement | 33.00 |
| 4 | General Coporate Purposes |
Cash Ur Drive Marketing IPO Subscription Status
| Category | Subscription (times) | Shares Offered | Shares bid for | Total Application |
|---|---|---|---|---|
| QIB | 3.51 | 8,82,000 | 30,95,000 | 1 |
| NII | 0.10 | 6,63,000 | 65,000 | 65 |
| bNII (bids above βΉ10L) | 0.26 | 7,03,000 | 1,85,000 | 1,215 |
| sNII (bids below βΉ10L) | 0.63 | 2,19,000 | 1,39,000 | 1,215 |
| Individual Investors | 1.48 | 15,50,000 | 22,98,000 | 1,149 |
| Total | 1.76 | 30,95,000 | 54,58,000 | 1,215 |
Cash Ur Drive Marketing IPO. Contact Details
Cash Ur Drive Marketing Ltd. Contact Details
- Cash Ur Drive Marketing Ltd.
4 th Floor,
SCO0032
Sector17C
Chandigarh, Chandigarh, 160017 - Phone: +91 7011293001
- Email: cs@cashurdrive.net
- Website: https://www.cashurdrive.com/
Cash Ur Drive Marketing IPO Registrar
- Bigshare Services Pvt Ltd
- Phone: +91-22-6263 8200
- Email: ipo@bigshareonline.com
- Website: https://ipo.bigshareonline.com/IPO_Status.html
- Total issue size: βΉ60.79 crore
- Fresh issue: 44.69 lakh shares worth βΉ58.10 crore
- Offer for sale (OFS): 2.07 lakh shares worth βΉ2.69 crore
- Price band: βΉ123 to βΉ130 per share
- Lot size: 1,000 shares
- Retail minimum investment: βΉ2,60,000 (2,000 shares)
- HNI minimum investment: βΉ3,90,000 (3,000 shares)
- Allotment Date: August 5, 2025 (Expected)
- Listing Date: August 7, 2025 (Tentative)
- Listing Exchange: NSE SME
- Total shares: 46,76,000
- QIB: 22,04,000 shares (47.13%)
- QIB (Ex-Anchor): 8,82,000 shares (18.86%)
- NII: 6,63,000 shares (14.18%)
- Retail: 15,50,000 shares (33.15%)
- Anchor: 13,22,000 shares (28.27%)
- Revenue growth: 45% increase (FY 2025 vs FY 2024)
- PAT growth: 92% rise during the same period
- Strong financial momentum ahead of IPO
- EPS calculated as per RHP (pre and post issue)
- Pre-IPO EPS: Based on pre-issue shareholding and FY 2025 earnings
- Post-Issue EPS: Based on post-issue shareholding and annualized FY 2025 earnings
- Both EPS figures are disclosed in the RHP
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